Trupanion, Provider of Medical Insurance for Pets, Selects Aspect Via™ to Create Personalized, True Omni-Channel Experience for Customers

Date: 1/30/2017, Phoenix, Arizona

  • Aspect Software announces general availability of Via™, the company’s Customer Engagement Center in the cloud; enables enterprises to anticipate customer needs with proactive, personalized service
  • Trupanion’s technology investment in Via driven by confidence in Aspect, commitment to continually improving an already exceptional customer experience for their customers
  • New Aspect research shows 67 percent of consumers say a personalized customer service experience is more important than speed of service

Aspect Software, a global provider of fully-integrated consumer engagement, workforce optimization and self-service solutions, announced today the general availability of Aspect Via, Aspect’s initial release of its complete Customer Engagement Center (CEC) in the cloud. Personalized, omni-channel service experiences are fast becoming prime drivers of customer satisfaction. Via addresses these trends by delivering a complete set of cloud-based customer service capabilities that shape timely and tailored interactions regardless of channel.

“From our inception, Trupanion has viewed exceptional customer experience as vital to our mission to help the pets we all love receive the best veterinary care. So, it’s essential that our contact center technology continues to evolve to meet the changing needs of our customers,” said Ian Moffat, Chief Operating Officer at Trupanion. “Our investment in Aspect Via provides our pet owners the ability to engage with us on their preferred contact channel, whether it be voice, email, chat or SMS. Plus, Aspect Via’s sleek agent desktop provides our contact center employees with a far more intuitive and engaging agent experience, which allows for faster and more informed decisions when engaging with our pet owners.”

Via delivers enterprise value by helping drive adoption, conversion rates, consumer loyalty, employee productivity, and cost optimization. Deployed in Amazon Web Services (AWS), Aspect Via includes everything businesses need in a single all-in-one cloud platform.

“The radical shift in consumer demand for self-service and digital-first experiences is well beyond the capabilities of the contact center infrastructure companies have in place today,” said Jim Freeze, SVP and Chief Marketing Officer at Aspect Software. “Organizations like Trupanion strive to keep pace with the growing demands and preferences of their customers. To do this they need a true customer engagement center that brings the entire consumer experience into full and actionable view with customer journey reporting and analytics. Aspect Via readies the enterprise by ensuring seamless, context-driven omni-channel interactions for customers and agents alike, all delivered through the cloud.”

Consumer preference for personalized experiences and self-service interaction is rapidly accelerating. Eighty-three percent of consumer’s say getting a personalized customer service experience is very important to them according to the Aspect Consumer Experience Index. The new findings reveal just how important an omni-channel experience is for consumers. Eighty percent of the consumers surveyed feel all previous interactions they’ve had with a brand should be immediately available if they interact with customer service, regardless of whether it is through an automated self-service experience or with a live agent.

To build on the success of Aspect's market-proven technology, the company has completely “re-factored” its best-in-class, contact center, workforce optimization and self-services suites to AWS rather than developing a CEC from scratch. In the process, Aspect delivers the industry’s first true and proven multi-tenant CEC. Aspect Via’s native capabilities will include:

  • Omni-channel engagement with inbound/outbound voice, Web Chat, IVR/ITR/SMS self-service
  • Proactive Outreach through voice, SMS
  • Browser-based, persona-driven user experiences for agents, team leads and managers
  • Cloud Optimized quality recording (voice and chat), workforce management (forecasting and scheduling), performance management (KPIs, awards, analytics)
  • Built-in integrations with leading CRM systems like

Aspect Via is immediately available in North America and Australia/New Zealand, and Europe in Q2.

For more information on Aspect Via please visit:  

About Aspect

Aspect helps enterprises break down the walls between people, processes, systems and data sources, allowing organizations to unite around the customer journey. By developing fully native interaction management, workforce optimization and self-service capabilities within a single customer engagement center, we enable dynamic, conversational interactions and create a truly frictionless omni-channel customer experience. Leveraging the agility of our worldwide cloud infrastructure and over 40 years of industry ingenuity, Aspect conveniently and easily connects questions to answers while helping enterprises keep service levels high and operational costs contained. For more information, visit


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