Kobie Marketing Selects Aspect Software’s Zipwire and Workforce Management to Transition its Contact Center Operations to the Cloud

Date: July 18, 2016, Phoenix, Arizona

Aspect Software, a leading provider of fully-integrated consumer engagement, workforce optimization, and self-service solutions, today announced that Kobie Marketing, recognized leader in loyalty marketing and industry pioneer, selected to deploy Aspect’s cloud contact center solution, ZipwireTM and Aspect EQTM Workforce ManagementTM (WFM) Cloud. With Zipwire, Kobie will be able to offer omni-channel self-service experiences via chat, email, SMS, social media, and voice. WFM Cloud will ensure that the right agents, with the right skills are available at the right times to serve customers.

“World class service is essential for customer loyalty, engagement and retention, which is imperative as an extension of our national clients’ brand strategies for campaign and marketing,” said Margaret Meraw, Vice President of Loyalty Operations at Kobie Marketing. “When we decided to bring our contact center services in house we sought out a best-in-class cloud solution that would be scalable, stable, and secure. Ultimately, Zipwire met our technology requirements and will provide the customer interaction management capabilities we need now and in the future, while seamlessly integrating with workforce management so that we can ensure our contact center is optimally staffed.”

“Consumers today prefer to interact with brands via multiple interaction channels and switch between them at their convenience. At the same time, there is an increasing demand for convenient, empowering self-service experiences. We’re delighted to be working with Kobie Marketing, an organization that fully understands how to increase consumer engagement and drive brand loyalty,” said Joe Gagnon, SVP and Chief Customer Strategy Officer, Aspect Software. “Aspect’s cloud contact center solutions will enable Kobie to meet the needs of their own customers, deliver superior experiences to end consumers, and achieve their goal of delivering unparalleled experiences to their clients and their client’s customers.” 

To learn more about Aspect Zipwire please visit http://www.aspect.com/solutions/call-center/cloud-contact-center/aspect-zipwire. To learn more about Aspect Workforce Management Cloud please visit http://www.aspect.com/solutions/workforce-optimization/workforce-management-software/wfm-cloud.

About Aspect

Aspect’s fully-integrated solution unifies the three most important facets of modern consumer engagement strategy: customer interaction managementworkforce optimization, and back-office. Through a full suite of cloud, hosted and hybrid deployment options, we help the world’s most demanding contact centers and back offices seamlessly align their people, processes and touch points to deliver remarkable customer experiences. For more information, visit www.aspect.com.

Follow Aspect on Twitter at @AspectSoftware. Read our blogs at http://blogs.aspect.com.

About Kobie Marketing, Inc.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit www.kobie.com.