Virtual Call Centres and the Future of Call Centre Work

The Future of Call Centre Work

As companies scramble to keep their doors open in the wake of social distancing protocols, the future of call centre work is set to be virtual in order to facilitate safety while maintaining productivity. For many businesses, 2020 was an incredibly tumultuous year, with call centres being one of the most drastically affected. Many contact centres have seen an increase in call volume of around 20%1 since mid-February of last year, typifying why enterprise contact centre solutions have never been more important.

Shifting an entire workforce from an on-site facility to a remote virtual setup is no small feat, requiring reliable and robust cloud software to keep operations running smoothly from a variety of locations. From managing employee productivity to optimising customer service, it's vital your call centre software is up to scratch. Customer care is a primary concern in a socially distanced business, with customers demanding an omnichannel system2 of communication to get in touch with companies.

Managing workers' needs in this scenario takes a well-structured plan, efficient management and appropriate tools and software. Without in-house managers to oversee employee productivity, there's a risk that service levels may deteriorate. By optimising call centre management software, your centre will be better able to adapt to the changing face of the industry with a productive and focused team now and into the future.

What is a Virtual Call Centre?

You may think dealing with employees from afar raises a host of issues for your virtual call centre3, but there are actually several advantages. A virtual call centre gives you the ability to hire the appropriate personnel, regardless of their location. In fact, hiring agents from multiple time zones allows you to provide around-the-clock service with reduced overhead and maintenance costs. However, it’s important to note transitioning employees to a work-from-home scenario requires data migration and keeping track of schedules and productivity. It also requires bolstering your team's motivation4, which can be a challenge in a remote setting. A collaborative effort is still vital to keep everyone's focus aligned. Utilising efficient call centre management software5 is a vital tool for ensuring all of these points are taken care of.

Another factor to consider when implementing virtual call centre is the significant advantage in terms of time and cost to get your contact centre up and running. Cloud deployment takes minutes to get up and running, compared to the days or weeks it takes for a hardware-based solution.

How Call Centre Management Software Can Assist with Data Migration

The productivity of a virtual cloud call centre is only as good as its call centre software. By employing call centre solutions that are flexible and adaptable to your organisation, you can track statistical data and metrics to motivate and drive your employees' performance.

With our flexible enterprise cloud contact centre6 solution, migrating your existing data is a smooth and easy process. Adaptive to your call centre's varied needs, it's also possible to have a hybrid of your current tools in tandem with our best-of-breed applications to create an enterprise contact centre solution that's tailored to your needs. Offering real-time and historical reporting, a personalised agent UX and APIs to support CRM systems, this cloud-neutral platform is focused on workforce optimisation now and as your business scales.

Managing Schedules in a Virtual Cloud Contact Centre Workforce

Having the right people in the right place is imperative in a virtually run call centre, and as call volumes ebb and flow, deploying skilled staff is a must. Aspect's workforce management software7 accurately forecasts customer interaction levels, including email, voice, social media and multi-session chat, allowing you to manage staff levels from a distance.

With 54% of office workers8 longing for more flexibility in their job, having your team work from home provides your agents with a flexible work schedule they can control. Agents can enjoy flexible scheduling options and mobile access to fulfill customer's needs, while your management team can use the real-time intraday-tracking feature to keep an eye on agent schedule adherence.

Using Gamification to Support and Motivate Your Virtual Agents

Without the in-person support of managers and coworkers, it's understandable that agent motivation can wane when working from home. Transforming repetitive work tasks into fun and friendly competitions can help motivate and bolster agents to perform optimally in a remote setting. When it comes to boosting drive and competency, studies have found9 that gamification makes 83% of employees feel more motivated and is helpful in reducing absenteeism by up to 41%.

Using gamification is an effective way to create social, online challenges that engage your employees and ramps up productivity. Within our workforce management software10, you can create targeted challenges with rules, goals and rewards, with the badging widget serving as a visual showcase of great performance and as a way to highlight leaderboard standings using graphs, KPIs and scorecard widgets.

How Can Cloud Software Help with Tracking Employee Performance and Aligning Goals?

One of a manager's goals is to improve employee productivity and performance. Having a consolidated source of data is vital in making this happen with a virtual staff. Aspect's performance management software11 comprises simple widgets and dashboard displays that are easy for employees to use and management to oversee, aligning both enterprise and agent goals at every level.

Gaining clear insight into your remote team's operational efficiency will make or break your cloud contact centre. Tracking KPIs and categorising customer interactions across all channels will highlight areas of success and where more attention is required. By using Aspect's engagement analytics12, operational efficiency, quality and customer satisfaction are easy to monitor. Important features include full-transcription LVCSR (Large Vocabulary Continuous Speech Recognition) technology and AI (Artificial Intelligence) to recognise language patterns to identify important new topics, keeping you abreast of customer service care levels.

Optimizing Your Virtual Staff and Operations to Ensure Excellent Customer Care

Your customers drive your business, making sure they're taken care of is of primary importance. How can you ensure customer care is optimised when managing a virtual staff? Simple. Aspect's inbound call software13 is key in making sure your staff is connected with calls from a variety of virtual locations. Combining ACD and call routing differentiates customer support and focuses on applying the right customer service strategies.

Skill-Based Call Routing Around the Clock

Having employees in different remote locations means around-the-clock access for customers, with agents delivering the service your customers expect and deserve. Tailoring the customer experience remains your number one priority and matching the most appropriate team member to each call creates faster and more effective call resolution.

Automatic Call Distribution System (ACD) to Increase Customer Satisfaction

Preparedness is vital when your staff is remote, and using ACD allows for geographical matching, customer self-selection, account-based ID or automatic number identification (ANI) to reduce call wait times. Addressing these KPIs is vital to achieving customer satisfaction and increasing recommendations.

Self-Service Options to Benefit Customers and Staff

Research has shown that 83% of customers14 were happy to use self-service of some sort when calling a contact centre. Giving customers the option of a self-service solution15 puts them in control, boosts overall efficiency and frees up agents to deal with more complicated queries that require a human touch. With customer care expectations higher than ever, it's up to you to equip your team with the call centre software to support their role.

Building Bonds with Customers Wherever They are on Their Terms

The beauty of omnichannel support is the seamless information it offers. Aspect's omnichannel agent17 means getting familiarised (millennials18 in particular) with mobile apps and social media chat mediums to converse with customers and answer their questions.

No matter the service — voice, email, SMS, app or chat — your customers expect consistency and seamless cross-channel communication. How your contact centre adapts to this trend will be vital in how it scales and moves ahead.

Agents are Armed with the Information They Need to Assist Customers

Agents have the information they need across all channels to deal with their customer's inquiries using an omnichannel platform. With contextual information at hand, it's easy to understand customer needs and how to resolve their issue best. By matching customers to agents who have the proper subject matter and channel skills, customer frustration is lessened, and satisfaction and call resolution increase.

Leading Your Enterprise Contact Centre Into the Future 

Superior customer service is what will set your contact centre apart, and with cloud contact centre values projected to increase by 23.11%19 between 2020 and 2025, establishing a virtual setup now will be a benefit as your business scales.

It's imperative that your cloud-based call centre has the support of a professional consulting team with the expertise and technical experience to advise on how to best utilise cloud-based call centre software to maximise its benefits. Aspect is always on hand to support you and your agents by providing tailored coaching20 for optimal performance.

Train Your Team for Success

Full-service coaching21 is key for achieving success from every level of your team. Working in tandem with Aspect's quality management, your team can achieve better outcomes, whether the training process is manual or automated. By implementing timeframes for training and links to coaching material, your agents can stay on top of the latest development to best serve your customers. Training your staff22 also helps with employee retention by up to 70%, keeping your team abreast of best practices to serve your customers better.

Reduce Costs and Maximise Your Process

While investment in contact centre software will incur some costs, without the need for on-premise training, equipment and on-site maintenance, your overall running costs will inevitably be reduced. Flexible staff schedules combined with customer self-service systems23 will provide the best customer care possible around the clock.

Customer satisfaction (CSAT) is at the forefront of your process, alongside customer retention and repeat business. Using interactive voice response (IVR) can lower costs by one-tenth, and automated notifications for services such as rewards or new products are inexpensive ways to deliver relevant information and reduce agent costs. Increasing first contact resolution (FCR) and reducing average handle time (AHT) can help your enterprise succeed in a virtual setting.

The Beginning of a New Breed of Contact Centre Work

The face of enterprise contact centres has changed rapidly in the last 12 - 18 months and will continue to do so in the coming decade. With the help of robust enterprise contact centre software, you can expect your cloud contact centre to be a hub for customer relationships where each customer is supported and included in the process of their query.

Super Agents and Superior Software

Furthermore, with continuous training, your agents will develop a wider range of skills — able to communicate seamlessly through a variety of mediums. Working in tandem with an ACD, the next few years will see greater refinement in customer support, assisted by superior call centre management software.

Digital Communication is the Way Forward

Harnessing the power of social media for customer service is easy with omnichannel software in place, allowing customers to chat about an existing service or inquire about something new. With 72% of adults24 favouring digital communication, you can reach a wider audience with live chat in a timely manner.

The Future is Bright and Virtual

It's a new and exciting time to be at the forefront of virtual workplaces, and harnessing the power of cloud-based contact centre software is pivotal in creating, maintaining and growing your enterprise. Distance should not be a barrier to serving customers or retaining valuable staff. Aspect25 can provide an arsenal of future-proof software, powering your enterprise and empower your agents with best-of-breed contact center and workforce optimisation software.

Sources:

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