Call Center Analytics
“Speech analytics is an enterprise application that can identify important and useful findings about a company’s products, services, procedures, policies, customers, competitors, and more.”
Donna Fluss, DMG Consulting
It’s all about data, usually Big Data
In essence, analytics gives you the power to synthesize large amounts of data to extract valuable insights upon which you can act to achieve your objectives. The ability to summarize and synthesize large amounts digital data into useful form has been available for decades. However there have been many advancements in analytical tools to allow more efficient and effective investigation that get you to important insights from what appears to be unserviceably large and diverse data sets. In addition, new technology enables formerly unstructured data (such as voice) to be converted to a structured digital form that can become part of the valuable data embodying customer interactions in your contact center.
Analytics in many forms
Your contact center may embrace many channels of customer communication, or you may use only the tried and true voice channel to communicate with your customers. Whatever channels you are using, you want to be able to get valuable insights from these interactions, so you may need speech analytics, desktop analytics, text analytics, IVR analytics, web analytics and analytics that span channels such as Voice of the Customer. From your customer interactions, you can extract key information, insights and notifications that can radically improve customer satisfaction and enhance agent productivity and performance.
Speech Analytics: Fundamentally Changing Your Contact Center
Speech analytics is powerful technology, but many contact centers have not incorporated it into their quality management and operational processes. Learn More
Customer Experience Analytics
You need to synthesize many sources of information to get a true picture of the customer experience, but you can do it with the right tools. Learn More
Speech Analytics - Making Effective Use of Voice in a Multi-Channel World
The role of speech analytics is of paramount importance as contact centers seek to understand the underlying issues in voice-based customer communication. (Aberdeen Report) View Report