The convenience and ubiquity of SMS positively impacts the customer experience for online retailers. Customers can browse, shop, place orders and make customer service inquiries, right from the palm of their hands.
If you’re not connecting with your customers via SMS, you could be leaving money on the table.
Read this eBook to learn:
- Why Millennials prefer text over talk and why it’s important
- How SMS outperforms retail email marketing efforts
- Why interactive text response addresses consumers’ desire for advanced capabilities
- What prompts the majority of smartphone users to make mobile payments
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