The Customer Engagement Center (CEC) is more than a technology. It’s an orchestrated solution and strategy for aligning the entire enterprise around servicing customers. It fuels profitable growth. And, it’s fast becoming a competitive advantage.
Read this eBook to learn:
- The difference between a Customer Engagement Center (CEC) and a Contact Center, and what’s driving the paradigm shift
- Why we are in the right place at the right time for customer service to become an enterprise initiative and a boardroom issue
- What to consider when building your business case
- The outcomes and value creation you can expect from a CEC initiative
- How the CEC removes traditional barriers to real customer service transformation
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