EASY BUY upgrades Call Center Infrastructure with Aspect Unified IP & WFM Solution

Date April 24, Bangkok, Thailand

  • EASY BUY steps up its services by upgrading its Call Center Systems & WFM in order to optimize customer service delivery and outbound operation processes.

 EASY BUY Public Company Limited (EASY BUY), one of the top leading providers of Consumer Financial Services in Thailand successfully completed a major upgrade of its Call Center and WFM, which resulted to the optimization of customer service delivery and outbound operation processes. The refitting is a part of EASY BUY’s objectives to continuously strengthen its customer’s relationship and effectively manage their Call Center performance.

As a longstanding customer of Aspect for over 10 years, EASY BUY has been familiar with the company’s reliable and cutting-edge Call Center solutions. Aspect, a leading award-winning cloud provider of fully-integrated consumer engagement, workforce optimization, and back-office solutions, presented a full suite of call center outbound solutions that EASY BUY believes will help to provide great customer’s experience.

 “EASY BUY has been aware of the importance of the Call Center. It creates the customer satisfaction, customer engagement, and competitive advantage, which are the fundamental keys of EASY BUY’s success. To enhance the efficiency of performance, it is crucial to emphasize on the accuracy and flexibility of infrastructure management.” Said Chatchai Lertbuntanawong, Chief Information Officer of EASY BUY “The functions of Aspect Aspect® Unified IP® & Aspect® Workforce Management®.certainly meet EASY BUY’s objectives to improve our Call Center infrastructure the most with its fully-integrated solution.  

Due to this upgrade, EASY BUY’s Call Center has been gaining benefits from efficiency of operation management, quality of customer’s experience, as well as an increased rate of business performance. Moreover, it has provided them with a simple platform  to ensure that all significant operations are align with its compliance. Overall, Aspect® Unified IP® has allowed EASY BUY to efficient manage its customers. These enhancements have enabled it to solidify its position as a leader of service provider in the consumer finance industry. EASY BUY has also seen an excellent performance of operation monitoring and control based on target achievement rate through Aspect® Workforce Management®.

“The relationship we’ve had with our partner Rich Communications and our customer, EASY BUY, has been tremendously great!  We’ve witnessed EASY BUY’s growth in the financial sector and a long with it, is our commitment – Aspect, and our partner, Rich Communications will continue supporting EASY BUY’s Call Center enhancements by improving its customer’s engagement and helping Call Center to achieve its business goals consequently.” says Richard Loberas, Head of Sales - ASEAN & Korea Sales, Aspect Software.


EASY BUY Public Company Limited (EASY BUY) is one of the leading providers of Consumer Finance Services in Thailand.

Under the Umay+ brand, EASY BUY generally provides two types of service, namely, revolving loan and installment loan with no security. EASY BUY grants credit line to applicants who require funds for their personal expenditure, as well as providing installment loan for the product purchasing from selected vendors. Since its inception in 1996, Bangkok-based EASY BUY has served over two million customers. The company currently has the paid-up capital of THB 4,500 million with more than 2,800 staffs employed in offices across the country.

About Aspect

Aspect helps enterprises break down the walls between people, processes, systems and data sources, allowing organizations to unite around the customer journey. By developing fully native contact center interaction management, workforce optimization and self-service capabilities within a single customer engagement center, we enable dynamic, conversational interactions and create a truly frictionless omni-channel customer experience. Leveraging the agility of our worldwide cloud infrastructure and over 40 years of industry ingenuity, Aspect conveniently and easily connects questions to answers while helping enterprises keep service levels high and operational costs contained. For more information, visit www.aspect.com.

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