Date: 6/13/2017, Phoenix, Arizona
- Aspect’s Contact Center Benchmark is focused on key trends as organizations evolve from traditional call centers to true Customer Engagement Centers
- Just one third of respondents have agent skills and competencies fully aligned with the channels and interaction preferences of the digital-first consumer
- 71 percent of customer service organizations are failing to connect key business functions with new interaction channels such as SMS and messaging apps
As traditional call centers evolve to become Customer Engagement Centers, the measurement of customer experience success must also evolve. The objective of Aspect Software’s Contact Center Self-Assessment Benchmark is to understand how enterprises are embracing this change via people, process, and technology improvements. An example of this is the changing relevance and usage of performance metrics such as Average Handle Time - just one key customer engagement metric which is in many cases morphing into a component of an overall “customer effort score”.
“Our vision was to collect data and produce insights that would be valuable to the participating organizations’ understanding of their own operation as well as provide a measurement against their peers. We aimed to help answer a question many of them ask everyday – ‘How are other enterprises generating the greatest return from their customer and employee-focused technology investments?” said Ken Ewell, SVP of Aspect Professional Services. “We have been talking with organizations about these topics, as well as collecting and refining our data over the past 18 months. We feel that this has resulted in a meaningful and relevant report which provides a great basis for dialogue. Our benchmarking survey readouts to date have been well received and will continue to evolve as we learn more by interacting with companies around these highly relevant issues.”
Some of the key findings of the study include:
- Majority of the survey respondents say they have the ability to meet or exceed their organization’s defined customer experience, but only 27 percent feel they can do so consistently
- Half of the organizations lack a migration path to a modern IVR and confess to providing a less than optimal self-service experience with their current IVR solution
- Just 34 percent of enterprise respondents feel that their agents’ skills and competencies are fully aligned with the channels and interaction preferences of the digital-first consumer
Greater business insight is paramount for enterprises as they navigate from traditional call centers to Customer Engagement Centers. There are many factors driving the need for an evolution in strategy:
- Changes in consumer behavior and preferences have created a much more complex customer engagement environment
- Increases in fraudulent activity demand greater security and identity validation
- The rise in consumer preference and business opportunity for automation and self-service
- Greater insight and intelligence from behavioral and transactional customer analytics
The 2018 Survey is now open to respondents. All participants who complete the survey will receive a copy of the 2017 report and the opportunity to participate in a survey assessment session.
Aspect helps enterprises break down the walls between people, processes, systems and data sources, allowing organizations to unite around the customer journey. By developing fully native interaction management, workforce optimization and self-service capabilities within a single customer engagement center, we enable dynamic, conversational interactions and create a truly frictionless omni-channel customer experience. Leveraging the agility of our worldwide cloud infrastructure and over 40 years of industry ingenuity, Aspect conveniently and easily connects questions to answers while helping enterprises keep service levels high and operational costs contained. For more information, visit www.aspect.com.
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