Consumer 2.0 – a more demanding individual from a wide range of age groups, whose life has been transformed by technology and communications breakthroughs – is redefining customer-company communications. Consumer 2.0 has emerged from a sea of Web 2.0 innovation in Internet technology and applications including blogs, wikis, Really Simple Syndication (RSS) and social networks.
These highly networked consumers can make or break a brand’s reputation and are more demanding than ever as they expect anytime, anywhere access to information through an increasing array of sophisticated communications devices.
